Question: Reach vs. Depth question: Everyone has a definitive budget, what is the best strategy if you are in a lot of competitive industries like telecom, CRM, insurance, etc. Given the budget constaint is it better to focus on one industry and be on first page or be spread out but not as competitive in each keyword? Do you have to pick one or the other
Answer: This is a In general, the lion’s share of search results go to the first THREE natural results, and certainly the FIRST ten (first page). So that really argues for a focused, stragegy: You have to get on page one to be anywhere in the game, and you can’t really do this without focus and effort.
So deep vs. broad? Go deep. Start with your HIGHEST PRIORITY keywords and focus on those; pick them off one, by one. You’ll notice on our site, that we optimize on the largest cities in the USA – New York, Los Angeles, Philadelphia, Houston, Chicago… And use this content frequently on our site. By focusing on the biggest cities, we get the biggest bang for the buck!
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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