Question: Please explain Display or content networks.
Answer: Google has TWO different networks. Google / Search Partners are Google, AOL, and EARTHLINK. Google’s DISPLAY or CONTENT network, serves ads on PARTNER sites, generally speaking blogs, portals, news media, and GMAIL. In GMAIL for example, when you see ads those ads are being generated by the DISPLAY NETWORK. Also, go to the NEW YORK TIMES, and at the bottom you will see ads that say ‘Ads by Google.’
For advertisers on AdWords, you can run on EITHER network. Unfortunately, if you mix them at the beginning it can be a real mess and hassle. The keyword matching is different on different networks, as are the bids, as are the issues. So I recommend you SPLIT them and run ONE campaign on Google and a MIRROR CAMPAIGN on Content / Display.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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