What is the best URL structure for search marketing?
Question: My landing page URLS are extremely long. Should I change them?
Answer: Best URLS for search engine optimization (SEO) have the target keywords embedded in them, using hyphens (rather than no spaces, or underscores) to separate the words. Beyond that you want to avoid ‘dynamic’ URLs. Any URL that has a ? (question mark) in it is a red flag to Google that it is dynamic, and dynamic URL’s are seen as non-stable.
As for the actual length of the URL’s, you should try to keep them short. They don’t have to be super short, but short is better than long. In general try to eliminate unnecessary directories, anything that adds length with useless directories or characters. And always avoid anything that smacks of a ‘dynamic’ url!
About Jason
Got a question? Click this link to or call . is founder and Senior SEO / Social Media Director of the . He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
