Question: How do you make a page a landing page in Google?
Answer: A ‘landing page’ in Google Analytics refers to the FIRST page that they ‘land on’ from another website. So if they do a search for ‘Brooklyn Office Space,’ and they land on your HOME PAGE, it gets counted (for that visit) as a landing page. If they land deeper into your site, then that first page is a landing page.
Now, the second definition of a ‘landing page’ is a page that you SPECIFICALLY create to attract Google traffic. So, for instance, you might create a page with a TITLE of ‘Brooklyn Office Space’ or ‘Brooklyn Industrial Space,’ and thoroughly optimize the page with a good TITLE, META DESCRIPTION, keyword heavy content H1, etc, plus a link from your home page. Then that page would ‘attract’ searches from Google and thereby be a landing page in both sences of the word: 1) a page specifically designed to attract Google searches, and 2) the first page that people ‘land’ on when they enter your website.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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