Question: Is it more important to place your keywords in metatags and the xml sitemap or does Google also look into the actual content to find the keywords?
Answer: The XML sitemap is a best practice for SEO, but not required. In terms of priorities, it is much, much more important to have SEO-friendly content, with good tag structure, and a clickable path from the home page to each and every page on the site.
That said, once you get that done, adding an XML sitemap is a way to be Google friendly, and if you do so, Google Webmaster tools will also tell you what is in the index and what is not, which is a useful metric.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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