Question: How would you create a keyword for a product that people aren’t aware that they need?
Answer: That is really a The answer is: You can’t. If people are NOT searching Google for it; do not know the product / category exists, you CANNOT succeed on Google directly, whether through SEO or AdWords.
Alternatively, think of a RELATED / ADJACENT category. I was at a show once and this guy sold T-SHIRT QUILTS (Google it, if you don’t know what one is). His adjacent category is quilting project, sewing project… something like that. So for SEO purposes, you have to look for KNOWN, adjacent categories to succeed.
This is a very insightful querstion. Be proud.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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