Question: Negative keywords selected are paid for?
Answer: No, you do not pay for negative keywords per se. If you sell CRM SOFTWARE for example, you might have a match type such as –
That means Google AdWords will place your ad if the user inputs CRM and Software as well as various permutations of that such as CRM software. If you then decide if the user puts in the keyword ‘free,’ you do NOT want your ad displayed, that becomes a NEGATIVE KEYWORD.
Think of a negative keyword as a STOP word. You are telling Google NOT to run your ad if they enter that word; since you pay per click, you can’t get a click for that word, since the ad will NOT run. So you don’t pay for negative keywords, at all. Nothing happens.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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