What is the difference between brackets  and Quotes " " in Google AdWords?
Question: Not real clear on the distinction between brackets [ ] and quotes” in search or awords?
Question: Let’s say I am on the radio and listeners hear me all over the county, and I want to get them to go directly to my landing page to buy my book…what do I say so they don’t go just to my homepage?
Answer: In AdWords, brackets mean EXACT MATCH and quotes mean PHRASE MATCH.
So [SEO TRAINING] means show my ad IF and ONLY if the ONLY TWO WORDS that they enter are SEO TRAINING. "SEO TRAINING" means show my ad if they enter those two words, next to each other, as in SEO TRAINING NEW YORK CITY.
Phrase match is a superset of exact match.
As for your RADIO, example, that is really not a Google issue. You might create just a short URL such as, ‘Love our training? Go to jasonmcdonald.org/radio for more info.’ Something like that to create a specific landing page for that sort of traffic.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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