Question: Could an H1 be written with pithy copy, and then have the grittier keywords in the same H1 visually downplayed by designer with font and pt size?
Question: If the density is over 10% doesn’t it get bounced as spam?
Answer: Yes, you can certainly downplay your H1 H2 tags visually… What I do not suggest is to make them invisible (tiny font, white font on white background); those sorts of dirty tricks may alert Google that this is a spammy website.
In terms of density, the same rules apply. I think that the optimal keyword density is between 3-5%, but certainly no higher than 7%. Also remember that you don’t want to just string keywords along – you want to write ‘normal’ syntax prose, as Geico does. Google is looking not just at the keywords but at the relationship between those words and the other words. It’s a sort of blend between truly natural syntax and a more highly repetitive search-engine friendly prose.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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