Question: What are negative keywords and how can I structure my site to avoid people searching for negative keywords
Answer: A negative keyword is used in Google AdWords for searches that you DO NOT want your ad to appear. For instance, a CRM company might want to show their ad for searches like ‘CRM Software’ or ‘Customer Relations Management SW,’ but if the user inputs FREE or OPEN SOURCE to NOT show their ad.
So ‘free’ and ‘open source’ become NEGATIVE KEYWORDS. Negative keywords are not as critical for SEO, as you do not pay per click.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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