Question: How do you balance value (CPC) and search volume? For example, let’s say a keyword has a high CPC and only 100 searches per month? How should I view this keyword?
Question: If you have a keyword like dog adoption, should you also use adoptions, adopt, etc. or does Google “add” these for you (not like car and auto, but more like car and cars, for example)
Question: How many keywords are too many in terms of page metadata?
Answer: Balancing the keyword volume vs. value is where the SEO rubber hits the SEO road. You are looking for the HIGHEST VOLUME keyword / key phrases that also LINK UP to your value proposition. A Dallas, Tx, medical malpractice attorney will get more SEO bang by focusing on MEDICAL plus MALPRACTICE plus ATTORNEY plus DALLAS plus TEXAS. Riches are in the niches, as they say.
In general, you want to get as close to your customer as possible. So if your customers use the singular, favor the singular. If plural, favor the plural. These small nuances may not matter, UNTIL / UNLESS it is a very competitive search. THEN the website that gets closest will rank higher (all other factors being the same).
In terms of meta tags. TITLE tag = 7-10 keywords, only. META DESCRIPTION: Less than 155 characters. META KEYWORDS TAG: ignored, does not matter.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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