Question: How do you handle searches on acronyms that have other meanings than that of your product?
Answer: Do your target searches, and if there is a lot of keyword confusion around the acronym. Think like your searcher. Would he/she have to refine the search? If so, how? Then, optimize not just for the acronym but for the ‘helper’ words.
Think like your customer – always, and do their searches. So if there are ambiguities, you will catch them.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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