Question: If you realize your title tag is weak, and you tweak it to be stronger, will that change knock you back down in the results for a while befure it starts to build you back up?
Question: Wondering if what jason is saying about html applies to php as well?
Question: Can you use the same keywords multiple times on the same page. say it’s auto insurance, if you had that in the title tag, the h1 tag and the alt tag would that be bad? I’ve heard using the same keywords multiple times throughout a page (or site) works against ranking.
Answer: You have a lot of great questions here. First, you do need to be careful about rolling out MASSIVE changes to your website. I would recommend taking pieces of the website, and working on them gradually one at a time. You are right – a massive change in TITLE tags can provoke a reindexing, and temporarily hurt your site in the rankings.
As for your HTML / PHP question, even PHP files are really HTML pages in terms of their structure to Google. So the extension per se isn’t important. It’s that the content itself is structured in HTML.
You can – and should – repeat the keyword throughout the page. Think how Geico does it on their Motorcycle landing page. But don’t just string the keyword with lots of commas – rather write, keyword heavy, dense ‘natural’ content. Google is looking for high keyword density but also natural syntax. Think about writing PROSE for Google. Keyword heavy, keyword repetitious, but still relatively ‘natural’ – that’s the object.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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