Question: My web design program is a Photoshop plugin which generates the HTML automatically. Unfortunately, there are no font size tags generated which I understand are very important to keyword strength. Please use my site as an example concerning what should be done to address font size tags.
Answer: This is a tough one. Ultimately, Google does NOT care what program you use to create the HTML. It just looks at the HTML results. So you need to look at the HTML results it is generating, compare it to my page template (TITLE, H1, H2, STRONG, A HREF, ALT ATTRIBUTE for images vs. your target keywords)… then go back to the program, and tweak it to get the BEST possible HTML outcome.
There is often, unfortunately, a trade-off between ease-of-use and perfect SEO optimized HTML. Remember that the first and most important tag is the TITLE – so if it is generating that one, correctly, you have 50% of the battle one. Then go down the list, and try to hit as many correctly as possible. The H1 / H2 family is the one family that is most likely NOT to be used properly by these sorts of programs.
In your industry, you may be able to ‘win’ and NOT use the H1 / H2 tag. So that’s just a trade off.
By the way, I did a quick look at your site. GREAT photos. Makes me want to get married (again). LOL.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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