Question: What does the star mean next to results in Google?
Question: Shouldn’t you limit the number of keywords you put in your web site? What does Google really look for? Otherwise, you could just throw in 100s of keywords. Do you have some guidelines and things you need to know so you don’t get negative points from Google?
Answer: The STAR next to results occurs when you have PERSONALIZATION turned ON in Google. That is not helpful to SEO, as you want to see VIRGIN results, not results which are personalized. So always check that, and make sure you are signed OUT when checking your results for SEO issues.
As for your second question, FOCUS FOCUS FOCUS. We shall see that a good landing page focuses on just ONE keyword family. You can’t stuff tons of keywords on one page, as that will dilute the FOCUS and hurt you. The HOME PAGE, in contrast, is very special and has multiple purposes. So it can be less focused than landing pages, as it has to use its extra weight vis-a-vis Google to bring traffic in.
But, aside from the very special HOME PAGE, every SEO-oriented page should ideally LASER FOCUS on one specific keyword family.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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