Question: Is it fair to say the more times you use a keyword, the higher you might be in Google rank?
Question: Once you change your text/tags how soon might you see your position change on Google?
Answer: As we discussed in class, there is a ‘sweet spot’ in terms of density. But success is more than just raw density… Google looks at semantic structure – you can’t just repeat a word over and over and over… It needs to be placed in ‘natural’ context. Secondly, good density is usual somewhere between 2 – 7 %. Third, and hugely important, the target keyword needs to be ‘woven’ into the best HTML tags, beginning with the TITLE tag.
Use the tools we talked about in class such as http://www.seocentro.com/tools/search-engines/metatag-analyzer.html to analyze the density, and do target searches and compare what you see doing ‘well’ with your own pages. I firmly believe that you should be a ‘Google detective’ and compare / contrast what is working.
As for your second question, as we will see in news, you need to ‘train’ Google that your site is updating itself frequently. Once you ‘train’ Google, the results can be quite quick. Otherwise, if your site isn’t updated frequently, doesn’t issue news, doesn’t have a blog, isn’t in Webmaster tools (things we will discuss later in the class), it may not come back frequently at all.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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