Question: Seems that you wouldn’t want to put your keywords in the meta tag “keywords” since it has NO value and it might be used by your competitiors to figure out how you are getting to the top of the list. So why put it in at all. Shouldn’t you keep this private, internal to your company?
Answer: Yes, that is one way to look at it. Competitors can (and do) look at the META KEYWORDS tag as a quick clue to a page’s keywords. The other primary tags are the TITLE tag and the META DESCRIPTION tag.
But, the VISIBLE page MUST include the target keywords, and as we are learning in the class, some tags are HUGELY important – TITLE, META DESCRIPTION, H1 / H2, A HREF. So really you can’t ‘hide’ your keywords and any competitor smart enough to do a view source to look at your keywords will know to look at the other, more important tags. So you can run, but not hide, in terms of SEO / keywords.
I generally use the META KEYWORDS tag as a reminder to myself as to what the FOCUS is of a particular page. It’s a good internal reminder… But use it or don’t use it; it can’t hurt you, and won’t help you.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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