Question: We have products that are education classes with certain dates. I am not sure if these should be on the xml sitemap, as they are removed once the classes are full, or finished.
Answer: If you have time-sensitive content, consider ‘wrapping’ it in keyword heavy landing pages. The pages can be PERMANENT but the content on them can change. We do this for our own classes. So we have a class on keywords that recurs, but the page is optimized for key phrases.
Hopefully that is what you are asking…
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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