Question: What shows up in “related searches” for Google? Does it show the most popular to least popular?
Question: Trying to remember — did Jim say last week that everything in Title tag is indexed or does it stop at about 10 words to even index on?
Question: Will Jason be covering if you want to be number one with very different type of keywords eg. ‘ultrasonic leak detector’, ‘compressed air flow meter’, ‘grease wear analysis’? You can’t always focus on just one term? Do you create other web pages that link to your main page, landing pages, …? I’ve been holding off asking this question in hopes that he will address this.
Answer: Related searches, generally speaking, are the MOST POPULAR and MOST INTERRELATED searches with respect to a search term. No one really knows, as Google doesn’t explain. So think of them as HELPFUL suggestions. Not the highest volumes, but IF a person searchers for ‘A’ Google is telling us, perhaps you should search for ‘B.’
Title tag: FIRST 80 characters is indexed, for sure. Beyond that, we aren’t really sure. So put the most important terms on the far left. As always, do searches and check what Google is presenting.
As for your focus question, each LANDING PAGE should be FOCUSED on one keyword family. Your home page is special and has MULTIPLE PURPOSES. One is to act as a GATEWAY from the HOME PAGE to your LANDING PAGES (keyword specific); so the home page cannot be tightly focused. On the other hand, the HOME PAGE title tag is very powerful; so use it for your HIGHEST PRIORITY vs. MOST COMPETIVE terms. Begin to think of SEO as a competitive sport or like a competitive game, like playing POKER. You need to use your ACES if your competitors are using theirs; if they have deuces, you can win with deuces. It depends.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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