Question: Sorry I mean will vendors of local material be given preference for local searches if their keyphrases are short tail and they are competing with non-local vendors?
Also if your search is not long tail…ie gmat test prep – are you competing with national vendors – or does Google resolve where the vendor is – ie will searchers in toronto be given preference for that search, if the searcher is inputting the search from toronto?
Answer: Google is HEAVILY favoring participants in Google Local / Google Places. This occurs on both types of searches – searches when the IP is in the local address (as if I enter ‘Pizza’ but not ‘Pizza Fremont’), and when a person enters the search term PLUS a geographic as in ‘Bed and Breakfast New York City’ when I am located physically in the SF Bay Area.
So if local matters to you and your customers, Google Places should be a priority!
As for long / short tail… The short tail is MORE competitive and MORE general – so look for long tail searches that connect to your value competition. Enter keyword competitions that you can win. ‘Pizza’ is unwinnable in terms of SEO, but ‘Gourmet Pizza San Jose’ is very very winnable. It’s all about focus in terms of keywords: Find keywords that your customers really use that connects to your value proposition.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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