Question: What is more important in the keywords, segment results in a city or country? Or both?
Answer: I’m not sure I totally understand your question, so if not – please email me. In reference to the Google Keyowrd tool (http://bit.ly/c9yWvT), there are several columns –
There are other columns in the tool, but really the two that matter are the global searches and the CPC. Take all this data with a grain of salt, as Google doesn’t release much about how the data is calculated… Even though it might be nice to know the exact local volumes, for example, this isn’t truly available.
So I use this all as a rought estimate – more like a ‘poll’ of the audience, than actual data. But a poll is still useful as it will tell us the RELATIVE proportions searching for various words. We then know which words to proportionately emphasize when we write our SEO.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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