Question: Is it OK to list a key competitor’s name as a keyword tag on your page?
Question: I notice in Google’s Keyword tool that you are looking at the quantity of Global Clicks but the advanced settings panel above says “United States”. What is the number actually showing then? Should I change the setting in the advanced panel too if we sell worldwide? Thanks.
Answer: For AdWords, this is a special problem. Trademarked competitor names and problems cannot be used on AdWords. Non-trademarked words are in a gray zone.
But for SEO, absolutely. You can DEFINITELY use competitor keywords. What I like to suggest is blog posts, articles, and comparisons of your products to competitors. This is totally legal, above board, and helpful to your customers. Then, because you have the competitor names on your pages (placed strategically in your page tags), you can show up in searches for competitors. Cool strategy.
As for your second question, the GLOBAL volume vs. LOCAL volume on the Google Keywords tool is poorly presented. It’s just not clear exactly what volumes they are referring to; I use them as rough estimates only, not as purely accurate data. I wish that they would explain / fix this aspect, as we get many questions on it… But to no avail. So take it more as a RELATIVE standing of one keyword vs. another as opposed to an accurate statistical count of real searches. Sad, but true.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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