Question: Do the keywords that are listed on the view source page (meta tags) have to also appear on your website? Can you use keywords that don’t necessarily appear on your site?
Answer: There are TWO important META TAGS as we will discuss in the PAGE TAGS class. The TITLE tag (which appears visibly at the TOP of the browser and as the HEADLINE on Google) and the META DESCRIPTION which often (but not always) appears as the DESCRIPTION on Google.
The META DESCRIPTION in that sense is INVISIBLE to users on your site and the TITLE is almost invisible. ALL other important tags (H1, A HREF, STRONG, etc.) make VISIBLE text for users. This helps POLICE the system as you can’t tell one thing to Google and another to your users.
The META KEYWORD tag is ignored, probably for exactly this reason: It was INVISIBLE to human users but not to search engines. So webmasters lied and exagerrated putting all sorts of junk in it; then Google / Bing / Yahoo decided to IGNORE it.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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