Question: I did research on my competition’s keywords. I noticed they included a word that is spelled incorrectly (realtor vs rwaltor) is this a good idea?
Answer: It all depends on the customer. If the customers are misspelling words frequently… then definitely, having those keywords on your site is helpful in terms of SEO. Remember, Google isn’t a human being or an editor. It has no agenda… It is just indexing the website as it occurs.
A related question, however, is you do not want to use the misspellings throughout your own website, and make yourself look less than expert. So what I recommend is creating a few pages that talk about the CORRECT and INCORRECT spellings of your target words… That then allows you to reach out to Google but also preserve your brand as an expert who knows his/her subject, and certainly spells words correctly!
A glossary of common misspellings, for example, is another on page way to deal with this sort of issue… But remember it all depends on if the customers are actively misspelling things…
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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