Question: How do you compare the relative value of a high Google Places (the map) listing?
Answer: This is a Google knows, for certain, what the click rates are for all the components on a page – the natural search results, the Google places results, the AdWords results, and others such as news… But Google isn’t really telling.
There have been a few leaks over the years that showed that the natural searches received very high percentages of the clicks (upwards of 60%). Since they changed to ‘blended’ search and began showing items like news, images, shopping, and Google Places, I have not seen data on that impact.
But I would assume that ANYTHING that occupies the center of the screen is very valuable, especially if it isn’t grayed out with a little ‘sponsored’ link sort of issue. So bottom line: If Google Places makes sense to your customers, getting to the top of it will no doubt be very valuable!
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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