Question: So when using CMS software, Google doesn’t care if pages are generated dynamically vs. static?
Answer: This is a very important question, and the answer is YES. Google STRONGLY STRONGLY STRONGLY prefers static URL’s. Do your keyword searches, and look for dynamic pages – usually those with the ? In them – you will not usually see them.
This makes sense if you think about it. A dynamic URL may be here today, gone tomorrow… Or it may be session dependent… So why would Google put those in its index, only to lead searchers to 404 / not found errors? So Google deprecates dynamic URL’s.
If your website has many dynamic URL’s, then you need to create a set of STATIC URL’s for stable searches / pages… So that you have some ‘hooks’ that reach out to Google. Not every page needs to be static – but at least some of your major pages do indeed need to be so!
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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