Question: Hi, our company — is currently designing a new webpage. When searching Google for our name a few of our competitors have Sponsored Link ads that come up when — is Googled.
Answer: This is a troublesome issue, depending on which side of the situation you are standing on. If you have a trademark for your name, you can try complaining to Google. In most cases, Google will not allow advertising for your registered trademark. This is most effective, of course, for large companies with the legal clout to get Google’s attention.
Alternatively, you can advertise yourself for your own name, so that you show up on top. Or, you can even advertise for your own competitors names and/or target their names for SEO. On the SEO front, realize that Google cannot police that, so it is sometimes an excellent strategy to generate content that contains your competitors names. Think, for example, of doing a comparison between yourself and a competitor, so that people searching for your competitor will see you.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media