Question: How do you use competitor names in your keywords?
Answer: Competitors keywords can be a very important SEO issue. One thing to do is to weave them into your pages. For example, create pages that compare / contrast what you offer vs. what a competitor offers. Or, take a common search such as ‘REVIEW’ plus your competitors products and keywords, and target content for that keyword.
The point is that even your competitor keywords are searched by customers, and therefore you can reach them via SEO. Indeed, in some cases, you cannot use them on AdWords because of trade marks but you can use them on your own website by creating content that contains those keywords.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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