Question: I’m enrolled in your SEO training classes.
I’m working on a project at work to check on keywords for a possible PPC campaign next year.
I’ve been using the Google Keyword Tool to run searches and then see results. I’m tracking both the keywords and results in an Excel spreadsheet to review later.
Using the Keyword Tool seems time consuming but is providing some interesting results.
My questions are:
Answer: Keywords are the FOUNDATION of great SEO. First, use the Google keyword tool. It is the best free tool out there. You can find others in the free tool book we give to all students, but it is the real work horse of keyword discovery.
Analytics can also help you with keywords, but as I explained in class, it is more AFTER THE FACT, and more a CONFIRMING tool. If you optimized for ‘sneakers’ but missed ‘tennis shoes,’ then Analytics will only show ‘sneakers.’ You won’t see what keywords you missed!
Beyond that you can (and should) use Analytics for keyword ideas. I like to open it up to 500 and look for patterns – what words are people searching for, which searches are more common that sort of thing. Analytics does give you incredible insight into your search community, just with the caveat that it can’t show you people who do NOT come to your website.
Keywordspy.com is a great tool as well. Its strong point are ads and monitoring advertising keywords. I like to use it because people who pay to advertise spend more time on their keywords, and these are often great ‘food for thought’ for my own SEO keywords.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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