Question: What would you suggest we use if the publicly recognized term for our business is professionally inaccurate?
Answer: The answer of course is the customer is ALWAYS right. If your customers tend to search on inaccurate terms, misspellings, etc., you do want to reach out to them with your website content.
The trick is how do you maintain your ‘brand?’ For misspellings, for example, I recommend creating pages that have the misspelling(s) but immediately point out that these are wrong… So you are reaching out on the misspelling but preserving your brand as an ‘expert’ who knows how to spell correctly.
Similarly, for inaccurate terms… Create content that discusses the terms (heavily) but also points out why they are wrong. In that way, your content reaches out to Google and maintains your brand as an ‘expert.’
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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