Question: When my customers search a broad search term, will regional results come up based on their ip address? Does that allow me to choose broader key words because I’m not competing with the entire country?
Answer: Yes and no. How Google returns local results is covered in our Social Media section as part of Google Places / Google Local. Basically, if a searcher enters a generic term like ‘Pizza’ Google looks at the IP address to target –
Natural / organic free results are NOT influenced, at least not heavily in this way. Instead, these results appear IF and ONLY IF the geographic terms are added by the searcher, as in ‘Pizza New York City.’
This has HUGE implications on your SEO / AdWords / Googel Local strategy, which of course I touch on in the AdWords and Social Media courses.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media