Question: When trying to rank for keywords with multiple locations ie. web design city 1, web design city 2, Is it better to create a page for each with tags optimized for each (does Google detect and penalize this as duplicate content?) or optimize one page with all locations as well.
Answer: You can definitely optimize for searches that contain geographic names, and you definitely should do if your customers input city names plus your other keyword. These landing pages should not be EXACTLY the same with the difference of just one or two words.
Those sorts of copy cat / cookie cutter pages ultimately won’t work. But, you can have many pages that are 80% similar and that usually isn’t a problem. It’s not the worst thing you can do… So I do recommend creating landing pages targeting one geographic search area. As in all things, this is the “art” of SEO – try it, see if it gets picked up by Google and keep experimenting!
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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