Question: A significant amount of our company contact is accessed by password only. This works well since visitors login and develop highly productive sales leads. Is there a strategy for leveraging this content for SEO despite the login requirement?
Answer: Anything behind a password protection or registration wall is INVISIBLE to Google, Bing, and the other search engines. So for publicity and SEO sake, you have to create VISIBLE pages.
Not every page on a Website needs to be SEO friendly, but if you are wanting to get FREE traffic from Google to promote your company to NEW customers, then you will need to build an open website. Not every single page, but certainly your home page and from there gateway or landing pages that are open for Google to spider.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media