Question: What about swfObject, this is the defacto method for embeding swf on the web.you can do your SEO on the html and this is not consider to be black hat?
Answer: The relevant project is of course hosted at Google at http://code.Google.com/p/swfobject/. It is part of Google’s outreach to make Flash content indexable by Google. Also see – http://en.wikipedia.org/wiki/SWFObject.
I am by no means a Flash expert – but rather an expert on SEO. The problem here, conceptually, is the same as with all types of Flash. Google as a search engine isn’t entirely sure that the text / non-flash content provide is the same as the image-heavy Flash – since Google cannot ‘see’ images… So at a minimum this technique will be severely deprecated vs. a more ‘Google friendly’ system of providing HTML / Flash hybrid pages.
And, even in the hybrid model, what you realize is that – to Google – Flash is largely the same as images. Invisible. It is the HTML that really matters, and the good design has HTML for Google / search bots (that is visible to humans, but can be pushed to the bottom), and Flash / images for the humans.
Hochman also discusses this in his article (http://www.hochmanconsultants.com/articles/SEO-friendly-flash.shtml).
My perspective, of course, is focused on what is Google friendly, and none of these techniques can be considered as Google friendly as a straight HTML page or an HTML / Flash hybrid… And therefore I wager that on COMPETITIVE searches, these techniques will not succeed. Sorry!
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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