Question: Is it the best to use the state in your keywords if you only have business in one state?
Answer: Any word can be a keyword. So, to Google, if you are a Texas personal injury attorney, then the word, Texas is of course a keyword. It all depends on how your customers search. If your customers input geographic terms like cities (Las Vegas, San Francisco, Tulsa), or states (Texas, Oklahoma, New Jersey)… then you can definitely SEO-optimize for them.
The second opportunity is of course Google Local / Google Places. In those circumstances, being listed can get your company to the top of a search even if the customer does not enter the search term (but is physically located in that geographic region).
You can view our free webinar on Local search at –
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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