Question: Is there often a difference between organic keywords and PPC keywords? Why?
Answer: Organic of course refers to the ‘free’ results that one sees on Google. ‘PPC’ or pay-per-click refers to the paid / AdWords results. Is there a different in keywords?
Absolutely. First and foremost, for SEO purposes, we have no way of ‘hiding’ our keywords. They are essentially public – visible to Google in the tag structure of the page, as I teach in our page tags class. For PPC, in contrast, the keywords are ‘hidden’ from the user and inputted by the advertiser in AdWords, again with various strategic issues that we discuss in the AdWords class.
Beyond that, there is the choice of keywords. SEO is free, so you need not worry about negative keywords and you can be more liberal in terms of targeting. You PAY for PPC keywords, in contrast, and you need to try to identify ‘buy keywords’ so that you are paying ONLY for very high quality customers.
There is A LOT of strategy involved in keywords, and I consider keyword selection the most important phase of both SEO and PPC as it drives the entire process.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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