Question: Clarification: Should you include geographic information in your keyword tag phrases and AdWords Keyword phrases?
Question: Should you include geographic information in your keyword phrase
Answer: Using AdWords for geotargeting, means understanding the two types of searches. One occurs when the person searching is physically located in your target geographic. Assume I am a Bed and Breakfast in San Francisco, for example. I cater to local people, and so I want to ‘geotarget’ the keyword phrase, ‘Bed and Breakfast.’ I set it up to target the SF Bay Area.
Alternatively, I am seeking people from New York or Florida coming to the Bay Area who are looking for Bed and Breakfasts. If they type ‘Bed and Breakfast’ into Google, however, they see their own local Bed and Breakfasts. So they are going to figure out that they must type in the geographic terms such as ‘Bed and Breakfast San Francisco.’ So to cater to them, I set up another ad group that DOES have the geographics in it as keywords, but is NOT geotargeted.
In sum, you need to set up two different campaigns in AdWords. One geotargeted, and one not geotargeted but instead including the geographic keywords such as ‘Bay Area’ or ‘San Francisco’ as part of the keywords in the campaign itself.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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