Question: How important is it to have company name in title tag? Can you do without?
Answer: Your company name is essentially a keyword. It is important to put in your TITLE tags, not necessarily all of them or even your home page TITLE tag (which is the most powerful tag on your website). Why would you do this? Say someone hears about your company at a party or business event, and then Googles you. You want to be easy to find – even if they misspell your company or just enter a fragment.
Therefore, I definitely do recommend using your company name as one of your keywords.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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