Question: Can you comment on what can a person do to have images appear “above the fold” on a Google Keyword search. For example, search deer guards, the 4th result shows 4 pictures.
Answer: There are two aspects of images for effective SEO. First and foremost, always use the ALT attribute for your important images on each page. If you are a real estate broker, for example, and you have a picture of yourself. Use the ALT attribute to have it say, ‘Real Estate Broker, Los Angeles’ for example. The ALT attribute tells Google what the image is about, and can have an impact on the total SEO.
The second aspect is appearing on image search for Google. The best practice here is not only to use the ALT attribute but also to name your images with keyword-friendly names. Rather than calling an image 123.jpg, call it realtor-in-losangeles.jpg. That gives Google a clue as to what the image is about.
The best, most popular link-bound images have a shot at appearing on the ‘blended’ search results as well as the image tab.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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