Question: Does Google dislike a press release that has an embedded video or pdf photo embedded?
Answer: Google likes… No Google loves text. HTML text is the bread and butter of Google, and therefore the bread and butter of showing up well in Google’s results. So ultimately the on page aspects of SEO are really largely about text.
That said, the web is becoming video more and more each day. And beyond video Adobe Flash and PDF are very important. The thing to realize here is that basically Google can’t read some of these items (images, video, flash) and others like PDF, it can read but basically ignores or deprecates. So if you have items like that on your web page, it doesn’t hurt your web page. But it doesn’t help either.
The basic rule of thumb is to create parallel text for these items. If you embed an image or a video, create text around it that explains what it is. Use the ‘Alt’ attribute for images, for example.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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