Question: Is Google AdWords smart enough to not place multiple ads from same user on same page?
Answer: The answer is no, and it’s rather worse than no. If you have TWO ad groups with the same keywords, Google will ‘think for you’ and run the ad that it thinks performs better. This is often a problem if you are running a broad match campaign – Google will sometimes run the ‘broad match’ ad EVEN IF it does NOT contain the target keywords inside it, rather than an ad you specifically design with the keywords inside it.
Go figure! I have no idea why it does this, and it contradicts Google’s philosophy of best matching. So your strategy is to have ONLY ONE ad group / ad per target keyword so you are in control, not Google.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media