Question: Can spam bots “click” on your ads and cost you money? If so, does Google have any defenses against this?
Answer: Click fraud, of course, is competitors or AdSense partners clicking on your ads. Google does monitor this, and attempts to prevent it. In my experience, click fraud and strange, useless clicks, in general, is confined to the content network. That is one reason why I strongly advise beginners NOT to use the content network. And once you do, run a weekly report looking for bogus websites, then weed them out by adding them to your campaign as ‘negatives.’
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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