Question: If your images on a page are only for buttons is it best to use the alt image tag and add keywords for that page?
Answer: Ideally, you use text. Google is text-centric, so in a perfect SEO world you will use keyword heavy text. You can (and should) also use images, and in doing so use the ALT attribute to put your keywords into it.
That said, a second best option is to use only images or image heavy pages. This is a second best option. Look at it from Google’s perspective. Google cannot be entirely certain that an image with ALT="Wedding Photographer" is truly a picture of a wedding photographer – it can’t read images. Whereas a page that has visible text Wedding Photographer is clearly showing the same thing to Google and human searchers.
Thus, the conclusion. Best choice: Use text, and/or text and images. Third best, and a very distant: use the ALT attribute for images and nest them inside the key tags such as the <H1> tag.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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