Question: You mentioned <b> being part of an Google identifier. <strong> is the current css style for <b>. does it matter; are they viewed the same? Same with <I> and <em>?
Answer: The thing about this is we may want clarity and guidance from Google but that isn’t waht we are going to get. We can tell the BIG things – that the TITLE tag is the most important tag on a page, that the TITLE tag on the home page is the most powerful tag on the entire website.
Beyond that, you have to sort of try to ‘think’ like Google (or at least like a ‘Google’ programmer.) Reading text, you are going to look for lots of keywords within context. Markers such as the B (Bold) I (Italics) STRONG (Strong), etc., tags indicate that a word is emphasized. Hence they are clues that this page is about the emphasized items.
And, in conclusion, I would recognize that all these tags are clearly a lot less powerful than the TITLE tag or the H1/H2 header family. I use them but don’t stress on every nuance.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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