Question: So if you geotarget, do you will need to include city location in your keywords (ie New York, NYC)?
Answer: It’s a little complicated. Think about it this way. Suppose you target someone in New York City looking for ‘Bed and Breakfast.’ He just types in ‘Bed and Breakfast’ and because his IP address is in NEW YORK, he will see your ad since you put into AdWords geotargeting NEW YORK.
But suppose someone else in San Francisco is thinking of visiting New York. He can’t just type in ‘Bed and Breakfast,’ because if he does Google shows him Google Places listings for San Francisco and AdWords ads that are targeted to his locality.
So you must create TWO GROUPS in AdWords –
You can check this out by using the AdWords Ad Preview tool, available in Opportunities, More Tools, Ad Preview Tool. Vary your keywords and location in the tool, and you can see this pattern ‘in action.’
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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