Answer: I do love Geico as a model, but it isn’t perfect. If you read the Google document, you will see that they imply to use only ONE H1 per page. Two sort of doesn’t make sense, as they talk about writing an outline. That said, I think a few doesn’t hurt you.
What you DO want to do is use only a few H1’s, a few more H2’s, a few more H3’s, etc. and down the list if necessary. It’s all about focus and you are SHOUTING AT Google using the H1 or H2 tag. So you can’t overemphasize everything. So make choices, and a good rule of thumb – TITLE = H1 tag. Then 2-3 H2 tags. On the home page, perhaps a bit more liberal with maybe 7-8 H2’s.
This is the ‘art’ part of SEO.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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