Question: What if I did a reverse-negative (sort of)? What if I put my competitors name in my campaign? I want MY AD to come up when customers specifically search for the competitor! Is this a good idea, or should I just refrain from doing that?
Answer: You can certainly use your competitors names to trigger your ad. In fact, I strongly recommend doing this. I also recommend creating SEO pages that specifically target competitor searches.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media