Question: Where do you find your Quality Score?
Answer: Quality Score is a Google AdWords concept. It is rather mysterious, but basically it refers to how attractive your ad program is on Google AdWords in terms of attracting clicks. The ‘better’ your Quality Score, the lower your cost per click on Google AdWords.
In the long run, your Quality Score is a function of your click through rate. The better your click through rate, the better your Quality Score (QS) for AdWords and the lower your cost-per-click.
In the short run, you can improve your Quality Score by making sure to include your keywords inside your Google AdWords ad, putting keywords on your landing pages, and making sure to create tight ad groups. We teach this in the sessions on AdWords.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media