Question: What does an “olympic” search mean?
Answer: I often use sports metaphors in teaching search engine optimization. An ‘olympic search’ is a highly highly competitive search like ‘Reverse Mortgage’ or ‘Online Insurance Quote.’
Many companies want to be No. 1 for these searches, and so the SEO practices used on them are usually excellent. Non-olympic searches occur in other industries, and in these you may find many people not doing EVERYTHING right. The point is to look at the highly competitive ‘Olympic Searches’ and the results (who is No.l, No. 2, No. 3, etc.) so that you can ‘learn from the best.’
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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