Question: How do you use negative keywords and what are they?
Answer: One of the easiest ways to optimize your Pay-Per-Click campaign is to use negative keywords. Negative keywords are keywords you use to exclude your ads from showing on irrelevant search queries. For example, if you target the terms ‘Medical Malpractice, Medical Malpractice Attorney, Medical Malpractice Attorney San Francisco, Medical Malpractice Insurance’ and you happen to be a Medical Malpractice Attorney in San Francisco then the first three keyword phrases will be of value.
However, the last one, ‘Medical Malpractice Insurance’ would not be valuable to you at all since it is probably DOCTORS seeking INSURANCE. NOT your customers (people seeking an attorney). So insurance becomes a negative keyword for you. In SEO, this doesn’t matter much. But in AdWords, where you pay per click, you can indicate to Google that IF someone types in the word Insurance as well as your target ‘medical malpractice’ then DO NOT SHOW YOUR AD.
So as you identify your keywords be on the lookout for negative keywords as well.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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